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Richard Perez

Lead Advisor, Sales & Go-to-Market


Richard Perez is the Lead Advisor for the Sales and Go-To-Market Practice for the Operational Excellence Practice. He joined Apax in 2021 and is based near Washington DC. He has supported several of our portfolio companies, including Authority Brands, Bonterra, ClearBank, Cyderes, Faculty, KAR, MetaMetrics, Pricefx and several others.

Prior to joining Apax, he was independent consultant advising organizations across different industry segments, small and large, focusing on growth strategy and revenue operations. Richard has spent most of his 25-year career in high growth environments, including several years at the Corporate Executive Board (now Gartner) and the Business Talent Group, using that experience to enable the growth of his clients in the healthcare, professional services, legal services and SaaS industries. 

Richard supports portfolio companies with their growth strategy, partnering with leadership teams on sales and go-to-market initiatives that enable revenue growth. 

Originally from Texas, Richard holds a BBA from West Texas A&M University. 

Living our values

"Living and working with integrity has always been central to who I am – the benefit of growing up in a small rural community with parents who instilled this lesson early on. Understanding and adhering to my values is important to living a fulfilling life; working with a firm that shares the value of ‘choosing right over easy’ means I am one step closer to living fully."


New York

Richard's Story

Richard built his career with the belief that people are at the heart of every business and investing in their growth and development is central to his desire to have an impact. At Apax, he now creates impact at scale by enabling individuals, teams, and businesses across the portfolio achieve their growth potential.