Apax Digital Growth

Accelerating Together

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Apax Digital partners with exceptional founders and leadership teams of innovative software, internet, and tech-enabled services companies worldwide to help them accelerate growth, drive transformational change, and unlock their maximum potential.

Through our deep sub-sector expertise, global footprint, and real-world operating impact, we have empowered dozens of companies to go farther, faster.

Inspired by opportunity. Committed to partnership. Accelerating together.

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Why Apax Digital

Subsector specialisation

35+ years of tech investing experience
6 target sub-sectors
Specialised insight

International Acceleration

Global footprint to accelerate international growth
Global insights and local expertise

Real-world Operating Impact

Deep operating team of industry experts
Core competency in Talent Management, Cloud, UI/UX, Sales & Go-to-Market, Pricing Optimisation, SEO/SEM, M&A, Carve-outs, etc.

Investment Criteria

Target Subsectors

Data & Analytics
Tech-Enabled Services
Digital Marketplaces
Digital Media
Disruptive Ecommerce

Equity investments


Ownership and structure-agnostic

Minority Growth
Growth Buyouts

Revenue growth

25%+ Minority Growth
15%+ Growth Buyouts

Operating Impact

Apax’s Operational Excellence Practice brings together a unique group of proven specialists, with decades of operating experience in mission critical areas, to provide on-demand, hands-on support to exceptional leadership teams seeking to catalyse growth.

  • Overview

Capabilities Overview

Sales & Go-to-Market Sales effectiveness, compensation and alignment, pipeline expansion, lead generation, CRM

Richard Perez

Developing strategies to capture new market opportunities and accelerate top-line sales

Practice leader: Richard Perez

Technology & Operations ERP integration, ITO & BPO, cloud migration, logistics & freight, security and cyber

Laef Olson

Ensuring that the technical architecture and delivery capabilities are “fit-for-purpose” to deliver on our shared objectives for growth

Lead Advisor: Laef Olson

Digital Acceleration Ecommerce, SEO, SEM, digital analytics, company benchmarking

Jonathan Simmons

Assessing and enhancing digital strengths, and accelerating the integration of digital technologies to drive sales

Practice leader: Jon Simmons

Human Capital Management assessment, team alignment, executive development

Maisie Sather

Using the science of management assessment to drive enhanced alignment and top-team performance

Practice leader: Maisie Sather

Carve-out & Integration Carve-out project planning, vendor selection, programme management, TSA support

Marty Guinoo

Owning the complexity of carve-out and merger integration processes to reduce risk and accelerate speed-to-value

Practice leader: Marty Guinoo 

Margin Expansion Procurement, supply chain project support, direct sourcing programmes

Will Harman

Identifying levers to maximise efficiencies and reduce costs through proprietary analytics and deep partnerships with enterprise service providers

Practice leader: Will Harman

Environmental, Social and Governance (ESG) Data collection and reporting, governance programmes, diversity and inclusion programmes

Ellen De Kreij

Ensuring that we deliver sustainable growth across the entire Apax platform

Lead Advisor: Ellen de Kreij

Operational Finance Financial process optimisation, working capital & cash, exit preparation

Markus Nagel

Providing functional and practical support for finance leaders and their organisations to deliver in the fast-paced buyout environment

Practice leader: Markus Nagel