Ela Tandon



Ela is an Associate in the Tech team. She joined Apax Digital in 2021 before moving to the Tech team. She is currently based in London.

Prior to joining Apax, Ela worked as a Summer Analyst in the Consumer team at Evercore. She also has experience working in early stage Fintech and Data Analytics start-ups.

Ela graduated with a Double First Class honours, reading Economics at Cambridge University.

Living our values

"I started Taekwondo when I was 10 and remember my teacher asking me to recite the ‘Tenets of Taekwondo’ at the end of every lesson: courtesy, integrity, perseverance, self-control and indomitable sprit. These principles have been instrumental in shaping my personal values and mindset ever since. In light of this, I see the Apax value to ‘learn, adapt and grow’ as not simply being about achieving the highest belt or perfecting your high flying kick – but more about learning to personify these tenets and in doing so, developing a stronger sense of self."





Ela's Story

From a young age, Ela observed the growth and development of her parents’ small business first-hand. Through hard work, tenacity and a powerful team spirit they navigated countless challenges, including Covid-19, with an unwavering commitment to providing the best possible service to their loyal patients. It is this entrepreneurial mindset and commitment to growth that attracted Ela to Apax Digital, where she hopes to help founders push boundaries and thrive in the digital landscape.