Home > People > Our Team > Dave Burgess

Dave Burgess

Principal, Digital Search & Content


Dave Burgess joined the Operational Excellence Group in 2015. He is a Principal focused on Digital Search and Content.  Prior to joining Apax, he acted as President of Ayima, a specialist Search Engine Optimization (SEO) agency. Dave grew the office from inception, building an industry-leading team of SEO experts and winning Fortune 100 clients including Verizon, Sports Illustrated & MGM Resorts. A technical SEO expert, Dave spearheaded the SEO Program at Verizon,  delivering transformational change, triple digit growth and multi-million dollar revenues from the Organic Search channel.

He is an expert in transforming Applications, Platforms & Content Management Systems to maximize their exposure on Google. These range from the highly popular, modern JavaScript frameworks such as Node.js, React & Angular along with traditional CMS platforms such as WordPress, Umbraco, Kentico & WordPress. 

Dave read Human Sciences at University College London.

Living our values

"Building an agency from the ground up has been a highlight of my career to date. I was incredibly proud of the genesis of my team: I arrived in NYC with a laptop and a suitcase, then left having built a team of 15 industry-leading experts. This was all possible through a tireless work ethic and the curation of product, whose foundations lay in uncovering the insights that others would miss. The Apax value that resonates most strongly with me therefore is in having impact through insight & tenacity."


New York

Dave's Story

Originally hailing from the UK, Dave moved to NYC in 2012 to build the US operation for a leading technical Search Engine Optimization agency, and his involvement with Apax began soon after. Dedicated to Search & SEO since the days of Alta Vista he has led programs at some of the world’s largest enterprises and thrives solving the daily challenges faced by the Apax funds' portfolio companies in the constantly evolving ecosystem of Google Search.