The Apax Digital Funds to acquire atHome Group, Luxembourg’s leading property and automotive marketplace, from Mayfair Equity Partners and Oakley Capital.

15th October 2025

The Apax Digital Funds, the tech growth equity funds advised by Apax Partners LLP (“Apax”), today announced that they have reached a definitive agreement to acquire a controlling stake in atHome Group (“atHome” or the “Company”) from funds advised by Mayfair Equity Partners LLP and Oakley Capital.

atHome operates Luxembourg’s leading property and automotive marketplaces, with fast-growing financial services spanning mortgages, insurance and tax, helping consumers through all stages of a transaction. It is the preferred destination for both buyers and sellers, and the platform enjoys materially higher traffic and deeper content engagement than its closest peers, as well as a high proportion of exclusive listings.

Over the last five years, atHome has continued to gain market share and solidify its position as the undisputed classifieds leader across property and auto verticals in Luxembourg, as well as expand its proposition into adjacent financial services.

Bertie Aykroyd, Partner at Mayfair Equity Partners, said: “Soufiane and the atHome team have built an exceptional business with strong market leadership. We are proud to have partnered with such a great team and look forward to seeing atHome’s continued success in its next chapter.”

Peter Dubens, co-Founder and Managing Partner at Oakley Capital, said: “We’re pleased to see such a strong outcome for Soufiane and the atHome team. From our initial acquisition of atHome via a corporate carve-out to our partnership with Mayfair, atHome has grown into a digital market leader and consumer champion, with a bright future ahead.”

Soufiane Saadi, CEO of atHome Group, said: “I want to thank Mayfair Equity Partners and Oakley Capital for their support over the last few years, supporting our ambition to grow into a unique digital ecosystem. Today’s announcement marks an exciting milestone for our Company. I’m delighted to partner with Apax, who have an enviable reputation investing in online marketplaces and classifieds. We look forward to continuing this journey of innovation and growth with Apax.”

Mark Beith, Partner at Apax Digital, said: “We’ve admired atHome for many years, and are thrilled to partner with Soufiane and his talented team to invest further in product, data and AI, and go-to-market initiatives and take an already market-leading platform to the next level.”

Steve Kooyers, Partner at Apax, added: “This will be the Apax Funds’ fifteenth marketplace investment, and we look forward to leveraging our experience investing in and operating leading online marketplaces to support management in delivering atHome’s next phase of growth”.

The Apax Funds have a strong track record investing in online marketplaces, including: Auto Trader Group – the UK’s largest digital automotive marketplace; idealista – Spain’s leading online property portal; the Baltic Classifieds Group – the leading property, automotive, jobs, and generalist portals in the Baltics; and Trade Me, the leading online marketplace in New Zealand. Apax intends to partner with atHome to accelerate product innovation, enhance the customer experience for consumers, agents and dealers, and build on the Company’s category leadership and attractive market dynamics in Luxembourg.

The transaction is subject to customary closing conditions and is expected to close in Q4 2025. Financial terms were not disclosed.

Rothschild & Co acted as exclusive financial advisor to atHome Group and the Company’s shareholders. Debevoise & Plimpton LLP provided legal advice to atHome Group and its shareholders. Simpson Thacher & Bartlett LLP provided legal advice to Apax.