Company: King

Sector:  Consumer Internet

Sub-sector:  Mobile

Country:  UK

Business focus: 

Leading provider of games on mobile devices and social networks

With over 100 million daily players enjoying games such as Candy Crush, Pet Rescue and Farm Heroes, King is the leading provider of casual games.  King titles are cross-platform - they are available on the web through Facebook and also on mobile platforms such as Google Play and iOS. King offers a unique level of cross-platform synchronization in its games. You can complete level 65 of Candy Crush on your phone on the way to work, synchronize and then start on level 66 in your lunch break on your PC. King games are free-to-play - the game can be played in its entirety without payment. King monetizes through the sale of virtual goods (such as boosters to help complete a level or extra lives) and skill tournaments, in which players compete head-to-head in specific games.

* Represents an investment which Marcelo Gigliani, Andrew Sillitoe, Salim Nathoo, or Jason Wright completed as Principal or Partner irrespective of sector, from the start of the investment. Other investment professionals who may no longer be employed by Apax or who are not part of the Apax Digital team may also have been involved in the sourcing, execution and management of the investment.

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