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Nulo

Nulo is one of the fastest growing major pet food brands in the US pet specialty channel.

Named as one of the “Top 25 Most Innovative U.S. Brands” by Forbes, Nulo’s nutritional platform delivers better-for-them foods higher in animal-based proteins, lower in carbs, and containing low-glycemic, functional ingredients such as human-grade probiotics that support overall immune and digestive health. Nulo has been widely recognized as the premier pet food innovator and retail traffic driver in the pet industry. With a roster of world-renowned ambassadors, professional athletes, and Olympic gold medalists, Nulo has garnered support from some of the most-respected champions who advocate for Nulo’s products and for the company’s mission to inspire pet parents to be Healthier Together™ with their dogs and cats. 

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Company
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Investment year

2021

Sector

Internet/Consumer

Country

United States

Deal status

Current