King

Company:KingInvestment Year:2005
King

Sector:  Tech & Telecom

Country:  United Kingdom

Deal status:  Current

Business focus: 

Leading provider of games on mobile devices and social networks

Apax Team:

Roy Mackenzie 

Contact:

Midasplayer.com Limited
PO Box 6413
London W1A 7DR
England
+ 44 207 953 4000

www.king.com

 

King provides online casual games for consumers. These games are offered through a variety of channels, including the King website, Facebook, and mobile. The games are generally in simple, casual formats. Midasplayer differentiates its service on the basis of the quality of the gaming and community experience, both of which are fundamental to player retention and activity levels. The Company's business models include virtual goods sales, and the operation of skills tournaments, in which players compete with each other for cash prizes.

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