An online marketing services business that uses its own websites, and those of network affiliates, to develop cost effective leads for direct marketers and brand advertisers
Providing high-quality leads to advertisers since 1998, Web Clients is an online direct marketing and Internet technology company that specializes in performance-based advertising and related services. The company provides measurable results to advertising and marketing clients using a network of more than 16,000 affiliated websites, proprietary tracking and technology, and innovative marketing solutions. The Company derives its revenue primarily from the sale of leads generated through (i) cost-per-action advertising, which is also referred to as cost-per-lead advertising, (ii) opt-in/co-registration, (iii) cost-per-sale advertising, (iv) custom co-registration, and (v) off-line data sales.
* Represents an investment which Marcelo Gigliani, Andrew Sillitoe, Salim Nathoo, or Jason Wright completed as Principal or Partner irrespective of sector, from the start of the investment. Other investment professionals who may no longer be employed by Apax or who are not part of the Apax Digital team may also have been involved in the sourcing, execution and management of the investment.